Google Business Profile is an essential tool for any business looking to increase visibility and reach more potential customers online. It provides a powerful way for businesses to share information about their products and/or services right within Google Search. And it helps businesses connect with customers through reviews and other feedback. The challenge is that not all businesses qualify for a Google Business profile, but if yours does, then here are five key elements that every business should include in their Google business profile:

Accurate and up-to-date business information:

This sounds like a no-brainer, but it’s often overlooked. Be sure to include basic information such as your business name, address, and phone number. But also include details about your hours of operation, website, and any other relevant contact information. Make sure that your business information is accurate and up-to-date, as this will help potential clients find you and make it more likely that they will choose your business over your competition.

High-quality photos and videos:

Visual media such as photos and videos can really help showcase your business and give customers a sense of what it’s like to shop or dine at your location. High-quality images and videos give you a professional image and will also help build trust and credibility with potential customers.

Reviews and ratings:

This is perhaps the most important feature of Google Business Profile and the reasons businesses use it. Reviews and ratings are a powerful way for customers to provide feedback about your business. They can help to build trust and credibility, as well as to give potential customers an idea of what to expect when they visit your business. Be sure to ask your clients to add reviews to your profile – a business with 100 five-star reviews is more attractive than one that has only two.

Products and services:

Take some time to include details about the products or services that you offer. Make sure you are including prices, descriptions, and any special promotions or deals. Deals will especially grab attention and result in more conversions. Adding products and services to your profile helps customers better understand what your business has to offer. And it can help them determine whether your business is the right fit for them.

Business hours:

Make sure you include your hours of operation on your Google Business Profile. This is especially important during the holiday season if potential clients might drop by your physical location. Google will send reminders ahead of big holidays such as Christmas, Independence Day, and Thanksgiving so be sure to follow through. The same is true if you’re location is temporarily closed due to illness or for any other reason. As a consumer, you’ve probably gone to a store only to find out upon arrival that it was closed due to holiday hours. So you don’t want to do that to your potential clients.

Wrapping up:

Ensure that you include these five key elements in your Google business profile. It’ll help increase visibility and reach for your business. And also help you connect with customers while building trust and credibility. If you need any assistance with your Google Business Profile, please sign up for a complimentary consultation. We’ll help you get your listing up and running.