Whether you’re looking to become YouTube famous or just trying to send some traffic to your website, social media will play a key role in your digital marketing strategy. Social media levels the playing field with a low barrier to entry, inexpensive options to increase your reach via paid advertising, and the chance to go viral. The challenge is that there are billions of others vying to do the same thing. That’s where your unique spin on how you create social media posts can set you apart.

There are so many different ways to differentiate and we’ll tackle them in future articles. For this one, we’ll focus on an often-overlooked attribute when it comes to digital marketing: consistency.

Consistency is key when it comes to social media posting. The more regularly you post on your social media accounts, the more likely it is that you will be able to engage with your followers and grow your audience. This is because social media algorithms tend to favor accounts that post frequently, as they believe that these accounts are more active and relevant.

One of the main benefits of consistency in social media posting is that it helps to establish a sense of trust and reliability with your followers. When people see you posting regularly, they’ll expect new content from you and will be more likely to check your profiles for updates. Additionally, posting consistently establishes a routine for yourself. And that will make it easier for you to create and share content.
Another benefit of consistency in social media posting is that it allows you to reach a wider audience. When you post regularly, your content is more likely to be seen by more people, as it will be pushed to the top of your followers’ feeds. This can help to increase your visibility on the various platforms and ultimately lead to more engagement and followers.

However, it is important to keep in mind that consistency does not mean simply posting as much as possible. Instead, it’s about having a good balance between the frequency of your posts and the quality of your content. It’s better to post consistently with high-quality content, than posting low-quality content frequently.

It is also important to pay attention to the best time to post, depending on your target audience. If your audience is active at different times, you should adjust your posting schedule accordingly. One quick tip, and a huge time-saver, is to use social media tools to schedule your posts. You can sit down for an hour or two and schedule all of your posts for the next week.

The bottom line is that consistency is an important factor when it comes to social media posting. By posting regularly and consistently, you will be able to engage with your followers, grow your audience, and establish a sense of trust and reliability. However, consistency should be balanced with the quality of your content and posting schedule.

If you struggle with consistency, we have two invitations for you. The first is our complimentary consultation where we spend 30 minutes learning about your needs and providing you with tips to help you. The second is to join one of our five-day challenges where we provide you with tips, ideas, and accountability to help you post consistently for a week.