When Your Website Outgrows Its Platform
You initially felt you only needed something basic, or joined a program that came with a website builder. Now you’re ready for something more powerful.
DIY Web Builders Have Their Place
Wix, Squarespace, Shopify, and GoDaddy Site Builder can be effective solutions for “Brochure websites” – static websites that mimic what you’d have in a printed brochure with minimal updates and interactivity.
Some of these solutions offer some advanced features like blogging or e-comm, and have even upped their game with SEO. The challenge is that these solutions have limitations such as the number of variations you can have on a product, the ability to integrate with outside data sources, and the ability to tweak performance settings. The biggest limitation is that they aren’t portable – so if you have a problem with Wix, you can’t just download your website and copy it over to Squarespace.
These builders can be a quick & low-cost way to initially get your business online. However, just like you’d outgrow a motorcycle that gets you around town when your family grows, these solutions may not support the needs of your growing business.
With thousands of plug-ins, your site can do everything from display maps to integrate with external data sources to become your personal online community with social media features.
From the header to the footer to everything in between, everything can be customized to your liking on WordPress.
You Own Your Site
WordPress websites can be migrated to other hosting providers, loaded on a staging server, and backed up to the cloud.
WordPress is built with SEO in mind. On top of the included SEO features, you tweak everything from an individual page to the server itself to increase performance.
Easy to Learn
While more complex than DIY builders, WordPress is easy to learn. We’ve trained many of our clients so that they can make updates to their sites on their own.
WordPress has strong built-in security and you can extend it through configuration and best practices on both the site and on the server.
How We Help
Full Site Migration
We ensure that all content from your existing site gets migrated to the new site. We can even keep your old site’s design intact.
There are two key factors that are critical when migrating a website: correctly moving all content and ensuring there are no service interruptions during the move.
We create a temporary site to move your content while your existing website stays up and running. We then fully test the new site and once approved, we schedule a repoint for your domain name for a time that works best for you.
Once the new site is live, we test again for broken URLs and direct them to the appropriate content.
You need your email to run your business. We’ll get it set up with minimal interruptions whether you’re switching platforms or hosting companies.
Timing is critical when switching email providers which is why we’ve developed a process for making it less painful for you.
Like websites, there is a period of time (typically 24 hours) while DNS (the directory that tells email servers how to route your email) is updating. We partner with you to set up your email to handle both the old and new settings, and then ensure that there are no delivery issues after cutover.