Creating a website for your business is an effective way to reach more customers and promote your products and/or services. However, with so many paths to take in creating your site, it can be challenging to figure out where to start. Whether you work with us, someone else, or do it yourself, here are some tips to help you build the best website for your business.
1. Define your goals for your business website:
Make sure you have a clear idea of what you want to achieve with your website before you start building it. Are you looking to increase sales, generate leads, or improve brand awareness? Or is it to answer common questions or automate some of the work you do? It’s critical to have a clear understanding of your goals as it’ll help you make decisions about the design and functionality of your website. You wouldn’t start building a house without a plan, so you shouldn’t build a website without one either.
2. Keep it simple:
A cluttered and confusing website will turn visitors away. Instead, focus on creating a clean and simple design that is easy to navigate. You’ve probably seen websites that are so busy, they give you a headache.
We recommend that you start with a limited color palette and choose a font that is easy to read. Then, make sure that the most important information is prominently displayed in your hero section. A hero section is the part of a website that’s visible when it loads. The hero usually includes a slider, image, video, and/or call to action.
3. Make your website responsive:
More and more people are accessing the internet on their smartphones. So it’s important to make sure that your website is responsive. Responsive means that your website should be optimized for various screen sizes (computer, tablet, and phone) and can handle input from a touch-based device. Responsive is also known as mobile-friendly.
4. Optimize your website for search engines:
Search engine optimization (SEO) is the process of improving the visibility of a website on search engine results pages. There are a number of ways to do this such as using relevant keywords, meta tags, and alt text in the right places on your website. Optimized websites rank higher in search results than those that are not optimized. However, make sure that you don’t over-optimize and that your site is human-readable as visitors may bounce your site causing it to rank lower.
5. Use high-quality images and videos on your website:
Visual elements help make your website more engaging and memorable, but only if they are professional. So be sure to use high-resolution images and videos to showcase your products or services and make sure that they are properly optimized for the web. Keep in mind large images and videos can slow down your website’s load time. And photos should be framed and lit well, not be blurry, and should fit in with the rest of the page.
6. Have a clear call to action in your hero section:
Your website should be designed to encourage visitors to take an action, whether that’s making a purchase, signing up for a newsletter, or contacting you for more information. At the very least, put a call to action in the hero section on your home page. You can also put a call to action on one or more secondary pages of your website.
7. Regularly update your content:
If you’re a regular reader of our articles and/or social media posts, you’re probably already familiar with this tip. But we can’t stress enough that your website should be updated regularly with new content such as blog posts, news, and promotions to keep your visitors engaged and coming back for more. Static websites are fine if all you want is an online business card. But if you truly want to engage your visitors and convert them into clients, then you need a dynamic website that gives them a reason to visit often.
So there you have it – seven tips to create the best website for your business. Following these tips will help you create a business website that is effective, user-friendly, and optimized for results. Remember, your website should be an effective tool for reaching more customers and promoting your business. If you have any questions or need assistance, we’d love to help you. Simply sign up for a complementary consultation – we’ll give you 30 minutes of massive value and point you in the right direction for meeting your business’ online goals.