WordPress is one of the most popular, and most extensible, website platforms available today. It powers millions of websites, ranging from personal blogs to e-commerce stores and enterprise websites. It’s a popular choice for business owners because of its built-in support for Search Engine Optimization (SEO). In this post, we’ll explore five reasons why WordPress is the perfect platform for businesses that want to increase their SEO.

Usability:

Many people have an incorrect perception regarding the ease of use of WordPress. While it’s not quite as easy to use as some of the SAAS web builders such as Wix, Squarespace, or GoDaddy Sitebuilder, WordPress is very user-friendly, once you overcome the initial learning curve. We’ve helped dozens of our clients, many of who are non-technical, to manage their websites with ease. WordPress’s easy-to-use interface makes it easy to add new pages, blog posts, and images to posts and pages. From an SEO standpoint, it gives website owners the ability to create fresh, quality content, which can attract more traffic to their websites.

SEO-Friendly WordPress Themes:

One of the many things that make WordPress unique is its vast selection of themes, many of which are designed explicitly for SEO.  These SEO-friendly themes are designed to load quickly, are mobile-responsive, and are structured to comply with the latest SEO best practices. These themes often come with features and plug-ins that make it easier to optimize your website for SEO.

WordPress SEO Plug-ins:

When it comes to plugins, WordPress blows away all other options. WordPress has an extensive library of over 55,000 plugins, including some of the most popular SEO plugins.  Yoast SEO and All in One SEO are two of the best SEO Plug-ins on the market. These plugins make it easy to optimize their website’s SEO by providing tools like keyword optimization, XML sitemaps, and the ability to create title and meta description tags. Like other WordPress plugins, these are easy to install and configure.

Speed Optimization:

Website speed is critical for SEO. A slow-loading website hurts SEO and causes sites to rank lower in search engine results.  Additionally, WordPress has speed optimization tools to help website owners improve their website’s speed. These tools include caching plugins, image optimization plugins, and CDN integrations.  Search engines factor in user experience in their rankings. So these speed optimization tools improve rankings as they help website owners provide a better user experience.

Built-in Mobile Responsiveness:

Mobile makes up more than 50% of internet traffic. So having a mobile-friendly website is essential for SEO. WordPress is mobile-responsive by default. In fact, most modern WordPress themes are responsive. So these sites are designed to look good, and function well, on all devices, including mobile devices, tablets, and desktops. Being responsive factors in to user experience, which helps with SEO.

Wrapping it Up:

WordPress is the perfect platform for SEO. It’s easy to use, has SEO-friendly themes, plugins, speed optimization tools, and is mobile-responsive by default. These features make it easy, even for non-technical website owners, to optimize their website for SEO and improve their search engine rankings.

If you have any questions about how to take advantage of some of these SEO features in WordPress (or if you need assistance), then reach out to us for a Complimentary Consultation. We’d love to help you.