For better or for worse, web design is constantly evolving. That’s why staying up to date with the latest trends and technologies is crucial for any business looking to succeed online. As we approach the second half of 2023, we can expect to see some exciting new trends in web design that will shape the industry in the coming years. So let’s explore five of the top web design trends for the remainder of 2023.

1. Dark Mode

Dark backgrounds have been around for ages – some may remember the Plasma Power Saver theme from Windows 3.1 that used a lot of dark colors (particularly black) to save power in CRT monitors. With so many websites using dark text on light backgrounds, dark backgrounds is a great way to stand out from the pack.

So it’s not surprising that dark mode is gaining popularity in recent years, and we can expect to see more websites adopting this trend in the back half of 2023. Dark mode not only looks sleek and modern, but it also reduces eye strain and conserves battery life on mobile devices. We can expect to see more websites offering users the ability to switch to dark mode, especially those that cater to a younger audience.

2. Interactive Animations

Animations have always been a popular way to add visual interest to a website. In the late 90s, image maps were very popular. They were then replaced by technologies such as Flash, Shockwave, and Silverlight – which have all been phased out and replaced by applets and scripting.

But in 2023, we can expect to see more interactive animations that engage users and create a more memorable experience. This could include animations that respond to user input, such as hovering over a button or scrolling down a page. Interactive animations can help to create a sense of playfulness and whimsy, making the website more engaging and memorable for users.

3. 3D Elements

3D elements have been around for a while but advances in technology have made it easier to incorporate them into web design. We’re already seeing a number of websites integrate 3D elements into their images and expect this trend to continue into 2024.

We expect to continue to see more websites using 3D elements such as buttons, icons, and illustrations to create a more immersive user experience. This trend is particularly popular in the gaming and entertainment industries, but we can expect to see it expand to other industries as well throughout the remainder of the year.

4. Minimalism

Minimalism has been a popular web design trend for several years – just look at Google. And this trend is not going away anytime soon. We’ve noticed with many of our recent jobs that our clients are looking to scale back content, be less flash, and adopt more of a clean design.

As we look to the second half of 2023,  we can expect to see more websites adopting a minimalist design that focuses on simplicity, clarity, and whitespace. Minimalist design is appealing as it can create a sense of elegance and sophistication, while also making the website easier to navigate and read.

5. Voice User Interface

More and more people are performing searches using their voice. Newer cars come with Android Auto and Apple Car Play, which allow you to do some basic searches via voice. And voice assistants like Google Assistant, Siris and Alexa are finding their way into standalone devices (and even refrigerators).

So we can expect to see more websites incorporating voice user interfaces (VUI) as we head toward the end of 2023. This could include features like voice search, voice commands, and voice navigation, which can make it easier for users to interact with the website without having to type or click. VUI can be particularly useful for users with disabilities, as well as those who prefer to interact with technology using their voice.

Wrapping it up:

These are just a few of the web design trends we can expect to see throughout the remainder of 2023. If you’re looking to make design changes to your website this year, consider incorporating these trends into your website. You’ll create a more engaging, memorable, and user-friendly experience for your visitors.

Now, while trends can be helpful, it’s important to not forget about the fundamentals of good web design. Usability, accessibility, performance, and functionality are all still important. However, by combining the latest trends with timeless principles, you can create a website that stands out from the crowd and delivers real results for your business. As always, if you have any questions or need assistance, please reach out to us.