A Blog can help your business in many ways. Having a blog allows you to showcase your expertise, gives your customers a reason to visit your site more frequently, and packs your site full of information that can also help with SEO. The downside to having a blog is the cost of creating posts. If you’re a skilled writer, you just need to put in the time to create posts. For those who struggle with writing, you could always hire someone else to write posts for you.
In this series, I’ll go over the pros and cons of the different aspects of having a business blog so you can make the right choice. For this part, we’ll focus on customer engagement.
Blogs Increase traffic to your site and engagement with your brand:
Blogs are a great way to interact with your customers. You can use it to share articles you’ve written, provide tips related to your business, share some personal information with your clients, or a combination of all three. Well-written blog posts that resemble articles will, over time, increase traffic to your website. If they have valuable information, people will share them over social media which helps with SEO (Search Engine Optimization). Also, the keywords will get picked up by search engines which will help you drive more traffic.
Think of your business with just a static website. The site works just like a brochure – you can read different parts of it, but that’s it. People use it like they would the way they used the old phone book – to get your contact info (or maybe they fill out a contact form) or find out your hours.
A blog is one way to make it alive. You can allow comments which allows people to interact with both you and other visitors. People can share their thoughts on your blog post. If the article is relevant to them, they can also share your post with their friends and have conversations on their social media accounts.
The downside of a blog:
Blogs should be kept current, and that takes work. You should commit to at least two posts per month – they don’t need to be long either. You also need to plan time to read and respond to the comments you get on your blog. Not doing so can frustrate potential clients and turn them off. So if you don’t have the time to commit to a blog, you should either hold off or hire someone to do the work for you.