We know what you’re thinking – “How would a blog help my business? I’m not a world-traveling foody, flight attendant, or paleo-diet chef.” We’re glad you asked. Having a blog allows you to showcase your expertise. If you want customers to engage your site more frequently, packing it full of your knowledge lets them know you’re an authority in your field. It also adds more content to your site, which helps with SEO and gives you the proper forum to interact with your customers through comments and replies.
Is a Facebook Page Enough?
“Yeah, but we do all of that on Facebook”. That’s great, but not everyone has a Facebook account, and many who have accounts don’t engage with it. Moreover, Facebook engagement has declined in recent years and you’re also competing in a busy newsfeed with all your clients’ other interests.
Conversely, you have a visitor’s undivided attention on your website.
“That’s all fine and good, but my clients know me through our traditional interactions”. Great. But did you know that blogging can also help with attracting new customers to your business by increasing your SEO? When your blogging adds more keywords to your site, your findability in organic Google searches will increase.
“Yeah, but I’m busy focusing on our core business.” But that’s what you’ll be writing about. You can create blogs that address common questions that your clients ask, discuss the problems your business will solve, announce and describe new events or products, and offer free advice that will add to your brand loyalty. We recommend trying to blog at least twice per month.
Please let us know if we can help you with your blogging. While we’ll leave what you write about up to you, we can create a design and procedures to make it easy for you to execute. Contact us today to get started.