WordPress is one of the most popular Content Management Systems (CMS) in the world. It’s user-friendly interface, thousands of plugins, and flexibility make it a great choice for content creators and businesses of all sizes. However, creating an incredible WordPress site takes more than just installing a theme and adding some content. So let’s look at 10 tips to help you create a WordPress site that stands out and converts!
1. Set Your Goals
Before you start creating your WordPress site, it’s essential to set and list your goals. What do you want your site to achieve? Do you want to generate leads, sell products, or build your brand? Are you looking to collect email addresses or donations? Once you have a clear idea of your goals, you can create a site tailored to achieving them.
2. Choose the Right Theme
Choosing the right theme is crucial to creating an incredible WordPress site. The theme you choose should match the look and feel you’re going for, be responsive, and have good reviews and support. There are thousands of free and paid themes available, so take the time to find one that’s the best fit for your site. We recommend using a paid theme as they tend to have better support and a longer shelf-life. But if you’re considering using a free theme, please read our article on choosing a theme – it outlines the pros and cons of using a free theme.
3. Keep Things Simple
It’s tempting to cram in all sorts of features into your website, but you need to think about the user’s experience. When it comes to creating an effective WordPress site, less is often more. Keep your design and layout simple and easy to navigate. Use a clear and concise writing style, and avoid cluttering your site with too many elements or plugins. Remember, the less you have your site, the less a browser needs to download, and the faster the site loads.
4. Plan for Search Engine Optimization (SEO)
Optimizing your site for search engines is crucial if you want to attract organic traffic. Ensure your site is optimized for keywords related to your niche, and use plugins like Yoast SEO to help you optimize your content.
5. Use High-Quality Images
Using high-quality images is essential to creating an incredible WordPress site. Make sure your images are optimized for the web – they should be compressed and properly sized. Also, consider image placement. Use them strategically to help break up your content and make it more engaging.
6. Have a Call to Action
Calls to action (CTAs) encourage visitors to take action on your site. These actions can include:
- Purchasing a product or service.
- Filling out a form.
- Signing up for your email newsletter.
- Making a donation.
- Or, other actions that support your goals.
We recommend a call to action on almost every page. We even have one at the end of this post.
7. Use Social Media
Social media can be a powerful tool to drive traffic to your WordPress site. Use plugins like Jetpack to add social media sharing buttons to your site and share your content on social media to attract more visitors. Remember that your goal is to use social media to drive traffic to your website – not the other way around.
8. Monitor Your Analytics
Monitoring your analytics is crucial to creating a successful WordPress site. Use tools like Google Analytics to track your traffic and see how visitors interact with your site. This will let you know what’s working and what isn’t.
9. Use A/B Testing
Running A/B tests is a great way to create an incredible website. Use A/B testing to test different elements of your site. Some of the best areas to test are your headlines, CTAs, and images.
10. Provide Value
The most important thing you can do to create a successful website is to provide massive value to your visitors. Make sure your content is high-quality and informative, and that your site offers a clear benefit to your audience. Providing value will attract more visitors to your WordPress site as people are more likely to share great content.
A successful website is all about your visitors. From a positive user experience to providing value, if you focus on what your audience needs, your website will gain traction.
If you have any questions about any of these items or need assistance, we offer a free 30-minute consultation to take a personalized deeper dive into topics like these. Please schedule yours today.