Bounce rate is the topic of our second article on Google Analytics Key Metrics. You’re probably wondering what Bounce Rate has to do with website analytics. After all, it sounds like a stat that you’d hear in a sport like basketball. But it’s an important metric...
Average Session Duration is our first topic in our Google Analytics Metrics article series. Average Session Duration, as its name implies, measures the average time visitors spend on your website during a single session. This metric is important because longer...
