Putting together the perfect website is an investment. So it can be frustrating when you find your website not converting. This is a beginner’s mistake that can be fixed with just a little bit of work. So here are three tips to help get your website to convert.
Review Your Content
The most common reason that we see websites not converting is the content. This can be for a number of different reasons, including:
- The content is poorly written which turns off visitors. Make sure that you spell & grammar-check your content.
- The content is not compelling. Have someone that will give you an honest opinion take a look at your website. Ask them if they feel compelled to hire you or buy the product you’re selling. If the answer is “no,” have a discussion and take notes.
- The content has no supporting evidence. If you’re saying that people will save money after reading your investment guide, then make sure you have the testimonials and case studies to back it up.
No Clear Call To Action
This is another problem that we see frequently. There are beautifully designed sites with compelling content, but no clear call to action. So people have to search for a contact page, an email address, or a phone number to call. We live in a society where everyone wants everything right away. The more work people have to do to contact you, the less likely they will. So make sure that your website has a clear call to action on it. The call to action should ask your visitors to take one of the following actions:
- Purchase a product or service.
- Join your mailing list.
- Download a product, video, and/or e-book.
- Fill out a contact form.
- Email you.
- Call you.
The call to action can be in the form of a link, button, or graphic. We recommend a graphic with text and a button like we use on our home page. Below is an example:
Your Site Performs Poorly
So you’ve got great content and a clear call to action – so why is your site still not converting? Chances are your site isn’t performing well. It’s relatively easy to run a performance report on your site. You can go to speedtest.jvf.com and run a quick test that will tell you what is wrong. This is a shortcut to speed test on Google. One word of caution on these tests – the speed numbers sometimes vary. But what’s important is that it will point out some of the reasons that your site is slow such as:
- Poorly sized / uncompressed images.
- Large media elements (videos).
- Poor server configuration.
A web search can help explain exactly what needs to be done to fix these issues. It could be as simple as resizing an image or more complex like updating server configurations or switching hosting companies. If you have any questions, you can always reach out to us for a complimentary consultation and we’ll explain the issues to you.