How Video Can Boost Your Content Marketing Efforts

How Video Can Boost Your Content Marketing

Written by JVF Solutions

JVF Solutions is your premier source for all things online. From responsive websites to digital marketing services to online marketing strategy, we've got you covered.

March 13, 2024

One of the biggest challenges in marketing is to create engaging content. Which is why many businesses are moving to video for their content marketing. Why does video seem to be more successful when spreading a message?  Well, there is a popular saying “ A picture is worth a thousand words” but a video is worth millions in that case. According to the Content Marketing Institute, video content captivates audiences through immersive storytelling. Unlike text or images, video mixes audio and visual components to create a more robust experience in a shorter period. It also allows businesses to create a deeper connection with their audience through compelling images, music, and narration in a way that conveys emotions.

Social Media Impact

Most businesses use social media to spread their messages. In recent years, video content has proven to be more likely to be shared than text, or even images. It’s forced platforms like Facebook and Instagram to up their video inclusion game to compete with video-focused apps like YouTube or TikTok. A study conducted by Wyzowl found that 91% of businesses use video as a marketing tool. However, video content must change depending on the social media platform and the intended audience. For example, the length of a video can impact its success. Most TikTok and Instagram users expect shorter videos while YouTube users are more likely to watch longer videos

Another aspect to consider is the connection with what you’re promoting. As you’re combining audio and video, there are endless possibilities for what you can create. So if you’re creating a video promoting a product or service that’s quick, you’ll want to add an upbeat audio track with a fast beat. If your product is meant for an affluent audience, the soundtrack should reflect that. 

But most importantly, keep in mind the end goal behind the video. It’s still a marketing tool so don’t forget about important elements like a clear call to action. And it’s important to include your branding so if it goes viral, viewers will clearly know which brand is behind it.

SEO benefits of video marketing

Search Engine Optimization is critical for any business with an online presence. Optimizing content, structure, or technical aspects is important to attract more organic traffic and improve website credibility.

Video marketing offers several benefits that can help improve SEO such as:

  1. Increased website traffic: If done correctly, video content can retain customer attention for longer periods, extending the time spent on the website.
  2. Improved Click-Through Rate(CTR): Posts with video thumbnails grab attention significantly better than, and have higher click-through rates, than text-only posts. Compelling titles, descriptions, and thumbnails not only improve the amount of views but also the amount of clicks through to your website.
  3. Diversified content: Search engines prioritize diverse content types, so having a variety of content types improves the website’s overall visibility. 
  4. Social Signals: Videos are more likely to be shared. Plus, reactions to your video can show search engines that your content is relevant and can boost your visibility.

In summary

You’re missing out on a big opportunity if you’re not using video to market your business. Video takes your content to the next level by appealing to both visual and auditory people. If you’d like some guidance on how to effectively use video marketing to promote your business, we offer a 30-minute no-cost, no-obligation consultation. We’ll show you some examples of what others in your industry are doing and brainstorm ideas with you.  And if you’ve like to see an example of effective video content, please watch the video below:

 

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