You’ve got a beautiful new website that loads quickly. Your home page has a clear call to action in the hero section that directs your website visitors to a lead magnet that captures their info. But no calls or orders are coming in. What what’s wrong? You’re not promoting and marketing your website.

New websites require certain actions to be picked up by search engines. This can most easily done by connecting to tools like Google Search Console which tells the search engine that your new site exists. It’s also important to share links to your website so people know it’s out there. That’s where content marketing comes in.

What is Content Marketing?

Content marketing is a strategic marketing approach that involves creating and sharing informative, educational, and entertaining content to engage and attract a specific target audience. Unlike traditional advertising, which directly promotes products or services, content marketing aims to provide value to the audience by addressing their needs, offering solutions, and building trust. The goal is to establish a long-term relationship with the audience, positioning the business as a trusted resource and industry authority.

Content marketing takes an organic approach to promoting your business versus using paid ads(CPC). Paid ads lose effectiveness as soon as you end your campaign but your content will continue to rank on search engines. This is why recommend content marketing as a long-term strategy – it can take months before you see significant results. With that being said, consistently creating quality content for your website is the most effective way to grow traffic to your website.  If you’re not sure what makes up content marketing, here are some key elements.

Quality Content:

Content marketing is all about creating high-quality content that resonates with your target audience. This content can be in the form of blog posts, articles, videos, infographics, podcasts, ebooks, and more.  You don’t have to limit your content to just one of these types – we actually recommend that you include multiple types of content. But the key is to provide valuable information, and insights, or entertain your visitors in a way that addresses their pain points, educates them, or inspires them.

A Targeted Audience:

Content marketing is most effective when you have a deep understanding of your target audience. Start by identifying their demographics, interests, preferences, and challenges. This will help your businesses create the right content that speaks directly to your audience’s needs. Personalization features and high-relevance content are crucial to attract and retain your audience’s attention – especially in today’s crowded digital landscape.

An Omnichannel Presence:

Content needs to be strategically distributed to reach the intended audience.  Just like you wouldn’t want to advertise your microbrewery on the Disney Channel, you want to ensure that your messages are reaching your intended audience. This means that you may need to promote your business on different channels such as websites, blogs, social media platforms, email newsletters, online communities, and industry publications. Again, you want to make sure that you are on the platform(s) that your target market is using.

Wrapping it up:

Content marketing is an excellent way for businesses to connect with their audience. By creating valuable content, understanding the target audience, and strategically distributing that content, businesses can build trust, engage their audience, drive traffic, enhance SEO, and nurture customer relationships. In a world where consumers crave value and connection, content marketing is a powerful way to build meaningful relationships.

As always, we’re here to help. If you have any questions or need assistance putting together your content marketing strategy, please set up your no-cost, no-obligation consultation. The purpose of the consultation is to give you massive value – not a sales pitch.