Facebook Profile vs Facebook Page: What You Need to Know for Your Business

Facebook pages vs. facebook profiles

Written by JVF Solutions

JVF Solutions is your premier source for all things online. From responsive websites to digital marketing services to online marketing strategy, we've got you covered.

February 15, 2024

Facebook is one of the most popular and powerful social media platforms in the world, with over 2.8 billion monthly active users1. If you have a business, you might be wondering how to use Facebook to reach and engage with your potential customers. Should you create a Facebook profile or a Facebook page for your business? What are the differences and benefits of each option? In this article, we will explain the main features and advantages of both Facebook profiles and pages. This way, you can decide which one makes the most sense for your business goals.

What is a Facebook profile?

A Facebook profile is a personal account that you create when you sign up for Facebook. It is a place where you can share information about yourself, such as your interests, photos, videos, current city, and hometown. You can also use your profile to connect with your friends and family, join groups, follow pages, and send private messages. A Facebook profile is really meant for individual use and not for business purposes. Sometimes, businesses create a separate profile to manage access to Facebook tools. However, Facebook has some business tools (which we’ll cover in a separate article) that solve this problem.

What is a Facebook page?

A Facebook page is a public profile that you can create for your business, brand, organization, or if you’re a public figure (celebrity, politician, etc…). It is a place where you can showcase your products or services, share updates, post content, and interact with your fans or customers. Unlike a profile, a page can have unlimited followers and does not require a mutual connection. You can also run ads, access insights, and use various tools to grow and manage your page.

The benefits of a Facebook page for your business:

Facebook pages have features that can help you grow your online presence and achieve your objectives. Some of the main benefits include:
• Enhanced online presence: A Facebook page helps increase your visibility on both the platform and with search engines. Some search engines will return information from Facebook pages in their search results. Plus, having the page link back to your website helps with SEO. Finally, a Facebook page can also make your business information, such as your hours, location, photos, and promotions, easily accessible to your customers who use the platform.

  •  Direct customer engagement: Your page allows you to communicate with your customers directly. You can answer their questions, address their feedback, and provide them with valuable content. You can also use your page to create events, groups, stories, and live videos to keep your customers interested and involved.
  • Cost-effective marketing: A Facebook page is free. If you choose to not run ads or boost posts, then the only cost is setting up your page (which you can probably do yourself). Be sure to showcase your unique selling proposition, highlight your customer testimonials, and share your success stories on your page. The platform also makes it easy to run ads, offer discounts, and launch contests to generate leads, sales, and referrals.
  • Analytics and insights: Facebook pages come with a decent set of analytics. You can access insights, such as your page views, reach, engagement, followers, and demographics. You can also use your page to track and analyze your ad campaigns, conversions, and return on investment.
  • Access to a wider audience: A Facebook page can help you expand your customer base and tap into new markets. You can use your page to reach people who are interested in your industry, niche, or location. You can also use your page to collaborate with other businesses, influencers, or media outlets to cross-promote your products or services.

Is it important to have a Facebook page if you don’t use Facebook?

Even if you are not an active user of Facebook, having a Facebook page for your business can still be beneficial. Here are some things to consider:

  • Your customers probably use Facebook: Facebook is the most widely used social network in the world. Some experts estimate that 79% of internet users have an account on the platform. So it’s likely that your customers use Facebook and expect to find your business there.
  • Your page can work for you: Even if you don’t post or update your page regularly, your page can still work for you as a passive marketing tool.  While a Facebook page is no substitute for a website, it can still help. Potential customers on the platform can find your basic information, such as your contact details, website, and reviews on your page. Your page can also serve as a referral source, where your customers can recommend your business to their friends and family by liking, sharing, or tagging your page.
  • Your page can help you in the future: Even if you don’t have a clear marketing strategy or goal for your page right now, it can help you in the future when you are ready to take your business to the next level. You’ll want to secure your business name and claim your vanity URL. We recommend this strategy on every new platform that comes out – even if you’re not ready to use it.

How to create a Facebook page for your business:

Creating a Facebook page for your business is easy and free. You just need to have a personal Facebook profile to get started. Here are the steps to create a Facebook page for your business:

  • Go to facebook.com/pages/create and choose a page category that suits your business.
  • Enter your business name, description, and other details, and click Create Page.
  • Add a profile picture and a cover photo that represents your business.
  • Complete your page information, such as your contact details, website, and hours.
  • Invite your friends, family, and customers to like and follow your page.
  • Start posting and sharing content that is relevant, useful, and engaging for your audience.
  • Monitor and respond to your page activity, such as comments, messages, and reviews.
  • Explore and use the various tools and features that Facebook offers for your page, such as ads, insights, events, groups, and more.

Wrapping things up:

We covered a lot here – most notably the key differences between a Facebook Profile and a Facebook Page. While Facebook doesn’t have the dominance it once had, it still has a huge amount of monthly users (about 1/3 of the world’s population has an account). So if you own a business, even if you have no intention of posting to Facebook, there are some valid reasons to set up a page. You don’t have to invest thousands of dollars in it and probably can do it yourself.

If you have questions about Facebook pages and profiles, please don’t hesitate to reach out to us. We offer a 30-minute no-cost no-obligation consultation where we can review your page and point you in the right direction. Or, we’d be happy to build your page for you.

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